The Huffman family came to Lakeland in 1957, where Don worked as a motorcycle mechanic at the local Harley-Davidson shop. 14 years later they had an opportunity to buy the business. On April 1, 1971, they purchased the Harley-Davidson dealership in Lakeland Florida.

For over 39 years, we have been Lakeland's only factory authorized Harley-Davidson dealership in the area. When the family-owned business finally outgrew the original 5,000 square foot shop we built a 22,000 square foot store to handle the growing ranks of Harley-Davidson riders.

We are conveniently located just off Interstate 4 (Exit 33) on State Road 33, between Florida's East and West coasts. We are proud to be a Factory Authorized Dealership featuring Genuine Harley-Davidson® and Buell® Motorcycles, Parts, Accessories, MotorClothes® merchandise and Collectibles.

Our friendly sales staff will assist you in selecting your motorcycle. We have a wide selection of quality new and pre-owned motorcycles for our customers to choose from. Price, selection and value. That's what our customers expect and receive at Harley-Davidson/Buell of Lakeland.

We offer a fully trained PHD Certified Service Staff that can provide for ALL of your needs. From minor tune-ups to major rebuilds, we have the right people, the right parts, and the right equipment to get the job done- and done right. Our entire staff of professional technicians is committed to customer service.

Style? Performance? We have everything you need to make your Harley® bike exactly what you want it to be. We stock Genuine Harley-Davidson® Parts & Accessories for the perfect fit and look.

With the customer first in mind, Harley-Davidson/Buell of Lakeland is here to serve you. We invite you to stop by & let us prove that this family operated business still believes the customer is number one!