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NEW REWARDS PROGRAM
Harley-Davidson/Buell of Lakeland has moved up to a new Rider Rewards Program. Our new program offers much more to you, our extended family. Part of this new program is to thank you for your business.

We know you have a choice in where you purchase your Harley-Davidson Motorcycles, Apparel, and especially where you have your bike Serviced. We hope to earn your confidence in each of these buying decisions you make and to show our appreciation, we are offering 100 Bonus Points as our gift to you.
Here's how it works. You could end up with HUNDREDS of dollars in discounts good for anything at our dealership. You can even earn special privileges, invitations to special events, and more. Your avenue to these rewards is your Rider Rewards Gold Card.
NOTE: You will NOT receive your Bonus Points unless you bring your card accompanied by the Activation Bonus! Then every time you make a qualifying purchase at our dealership, have your card swiped to earn valuable points. Qualifying points include MotorClothes apparel, parts, accessories, and more (Motorcycle purchases and taxes are not eligible to earn Rider Rewards points). These points accumulate to earn valuable discounts towards future purchases.
For more information on our exciting new Customer Rewards Program please visit our dealership and ask your Sales Representative.
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